Adobe Marketing Cloud was created to better understand how people interact with brands in the daily lives. This, in turn, allows Adobe’s customers to both shape and deliver relevant and valuable stories about their brands.
In the tradeshow environment, this simple benefit can often get lost amongst the many technical details of the product itself. So when Adobe wanted to share the latest iteration of their Marketing Cloud platform, we helped them get back to good, ol’ fashioned storytelling.
Using vintage travel posters as inspiration, we created a series of custom postcard designs chronicling Adobe’s presence in all steps along the “consumer journey”. On the back of each piece, a postcard lettered design drove people towards the Adobe booth for the chance to win a prize. When they arrived, they showed their postcard, getting a chance to match it with a prize stamp from our vintage postal bag.