We were pretty excited to work with ONE Bar. Not only because it’s easy to tell a story about low sugar snacks whose decedent flavors live up to names like cinnamon bun and birthday cake, but also because we got to, you know, pig out on those decadent flavors. Like, every single day.
We worked with their marketing team to refine their brand positioning and shape their messaging platform for their existing ONE Bar product line. Once the story came into focus, we shifted our attention to the launch of their new BASIX product line and produced a series of social videos and gifs that introduce this new product line to their growing audience.