Adobe #BloodSweatTears at Cannes Festival of Creativity

The path that leads to a Cannes Lions is littered with the debris of a thousand late night meals. It’s soaked with blood, sweat, and tears.

At this year’s International Festival of Creativity, Adobe wanted to highlight all the good, bad, and maybe even ugly stories that paved the path to glory. Our “Blood. Sweat. Tears. Trophies.” web series featured interviews with the agency teams behind Cannes-worthy campaigns at Adobe’s beachfront cabana on the Palais. We probed for insights into the creative spark that inspired the work and laughed along with behind-the-scenes anecdotes. And, of course, we toasted their success.

Interviews were shot and edited on location and hosted on Adobe’s YouTube channel.