The multi-billion dollar charcoal industry has been bland for a long time. Jealous Devil Charcoal is here to give it hell.
(See what we did there?)
After developing a killer product, name, and attitude, all Jealous Devil needed a visually captivating way to package it all together. Enter Young Jenkins (that’s us). We created a new brand identity, tagline, naming and strategy for current and future products, package designs, characters, collateral and website.