Fenome Brand Launch

Hatched at the MIT Media Lab’s Open Agriculture Initiative, the Food Computer is a climate controlled growth environment whose interconnected systems have the potential to revolutionize the agricultural industry. And Young Jenkins was tapped to create a brand identity to represent the Food Computer and its data systems in the corporate space.

We know, we know: pretty heady stuff.

At Jeff Bezos’ Amazon MARS event, we unveiled Fenome to an exclusive audience of futurists, technologists, and executives. The brand was carried through a website, video content, interactive displays, and an on site product demonstration, including a Food Computer the size of a shipping container.