Adobe Document Cloud Launch

With a new software suite that accomplishes so much for so many, the Adobe Document Cloud team needed a social media launch campaign with similar breadth. We developed a series of engagement and content concepts that would work in concert with the brand’s national rollout.

Executed hand in hand with the Adobe internal team, the series included branded GIFs deploying relief to Twitter users complaining about papercuts, a Document Dunk contest cross-promoted with the Golden State Warriors, and an interactive #FORMRAGE Tourney that asked social media followers to decide, once and for all, the world’s worst document process.