EcoScraps, a company dedicated to reducing food waste by converting it to retail compost, wanted to take their message, “Grow Gardens, Not Landfills”, on the road. So we created the epitome of a landfill of wheels – a garbage truck – but with a sustainable twist.
The Grow Gardens Not Landfills campaign features a footprint designed with flatpack wood and real garden elements. Facts and figures about global food waste and EcoScraps’ efforts to combat the trend educates while a work table filled with EcoScraps allows for kids (and their parents) to play.
A golden ticket activation distributes seeds and EcoScraps pots for our visitors to use in their own homes and gardens. When the plant flourishes, they can post an image to their social media feeds for the chance to win a prize.