You’d expect an organization with the name “National Restaurant Association” might have a pretty broad membership base.
You have no idea.
Containing thousands of restaurants of all different sizes, from mom and pop pie shops to multi-national fast food chains, the NRA (buns, not guns!) is required to deliver a vast amount of information and services to a vast amount of eager members.
Young Jenkins was tapped to design their internal communication platforms to ensure all this information was delivered simply and efficiently. Working with our friends at Raw Strategy, a digital content management specialist, we designed the NRA’s membership website and supporting content and collateral so each member could easily find the information vital to supporting their particular business.